Services

Services you can Relate to

Relate Technical Communications offers a broad portfolio of services that range from media relations and news announcements, to highly specialised technical editorial, to direct marketing material—and everything in between.

Whatever the vehicle, the outcome is clear and precise communications tailored to suit a broad range of audiences and media across the industrial, engineering and technology sectors.

Publicity strategy development and management

Our client relationships are founded on open lines of communication in both directions, with regular strategy meetings and reporting. The former ensures publicity campaigns and editorial development are strategic and considered (instead of reactive), while the latter ensures that all our clients are kept up-to-date with their activity status.

Media liaison and relationship building

Our personal approach to media relationships helps us to link-in to the information-gathering process and position our clients as valuable sources of material and insight. This allows us to raise and maintain our clients' media profile. By maintaining dialogue with editors, being responsive to requests, and ensuring material is relevant to each publication we contact, we build and nurture these essential relationships.

Feature-length technical editorial

We specialise in several different types of feature-length technical editorial:

  • Application stories/case studies—Multi-faceted 'editorial style' application stories founded on detailed client and end-user site interviews and background studies.
  • Technology/Industry review articles and opinion pieces—In-depth analyses of the technologies and industry trends impacting clients' major market areas. Such articles can involve comments from other third-party experts, or be presented as a client by-lined article.
  • Technical/white papers—Highly technical written papers based on client presentations, developed for either conference proceedings or media.

Such articles are tailored to meet specific Target Media features, and can be strategically placed across a variety of regions and media sectors, ensuring a large and varied readership. Typically, they are supported by quality artwork and photography, and can be reworked for use in corporate and product brochures, or as handout material at seminars and trade shows.

Media releases

We also develop many different styles of media release to effectively announce a wide range of client news. These include the launch of new products, major project tender successes, commissioning of major installations, 'thought-leadership' announcements, and announcements of new company offices, manufacturing facilities and key staff appointments.

Exhibition and event support

To promote client participation in industry exhibitions, trade shows or conferences, we offer a multi-pronged media campaign:

  • Pre-event publicity—Preparation and staged distribution of client preview material to meet media exhibition preview deadlines. Such material typically comprises new and existing products, installation announcements, program launches etc.
  • Media presentation packs—End-to-end management and production of media information kits containing media releases, brochures and digital media etc, for dissemination during the event.
  • Media appointment coordination—Coordination of media visits to conference exhibition stands and/or press conferences. This can include development of proposed discussion topics, briefing of editors and client representatives, follow-up and reporting.

Direct-marketing material

In addition to media activities, Relate offers several different direct-marketing support options, specifically:

  • Customer magazines—End-to-end management, writing and production of customer-targeted publications, working with experienced magazine layout groups and printers to produce a truly professional result.
  • Brochures and advertising—Working with graphic designers from the concept stage onwards, we can oversee and manage the many stages of development, including concept design, copy development, layout design and production.

Clippings collation and reports

To help clients monitor their media presence, we can provide a media clippings service. This typically comprises a quarterly report containing client clippings (mentions/articles) extracted from local, regional or global media.