Approach

The Relate Difference

Relate Technical Communications’ unique approach to media communications offers a refreshing and effective alternative to conventional ‘PR’ for the industrial, engineering and technology sector.

Talking and writing about technology in media is different from the average B2B communication. The subjects and ideas communicated are often complex, demanding in-depth treatment. This is usually beyond the scope and ability of a conventional PR firm—whereas presenting ideas in an engaging manner is usually too time-consuming or outside the core strengths of an in-house engineering team.

The unfortunate editor is often left scratching his head, wondering how to obtain hold of the ideal story.

The Relate alternative is a team of site-experienced engineers who have tapped into their creative sides—first we gain understanding of the subject and then we communicate it. This, coupled with our personal approach to media relationships, ensures the widespread placement of in-depth feature articles about industry and technology to generate optimum media exposure and credibility.

Truly technical

Our team of engineers will get alongside our clients’ engineers, product developers and industry experts to talk serious ‘shop’. Depending on the target audience, we will then craft technically sound editorial pieces of various lengths and technical detail, suitable for publication in industry media. All the while, we keep our fingers on the pulse of what the industry is doing in terms of technology trends and ‘hot buttons’.

Part of the team

Taking on the role of ‘media partner’, Relate aims to become a valuable extension of each of our client’s marketing team. Both our client and media relationships are ongoing, with typical client relationships exceeding five years. As a result, our in-depth understanding of clients’ technologies and industries is unsurpassed, allowing us to deliver true value.

Global perspective

We acknowledge that different regions of the world have different market requirements, and we tailor our media campaigns to suit different global audiences and media accordingly. Moreover, several of our clients maintain offices across the world, and we liaise with all, irrespective of time zone.