Welcome to Relate

Relate Technical Communications is a unique consultancy group specialising in B2B marketing communications and media relationships for the industrial, engineering and technology sectors.

When it comes to media communications about industrial applications or technology, there’s no room to skim over the detail. Conventional PR approaches will often fail to achieve the necessary respect of technical audiences, thereby falling short of the marketing goal.

By harnessing a unique team of articulate site-experienced engineers, Relate addresses the undeniable gap that lies between conventional ‘non-technical’ media communications and the specific needs of technology-based companies.

Our consultants commit first to understanding the core technical and industrial issues, followed by the crafting of editorial pieces that communicate the key messages clearly and precisely. In this way, Relate provides the ideal conduit between technology-based companies and their target audience.

Technical editorial?

Relate specialises in the development of technical editorial—feature length case studies, industry reviews and opinions, white papers and more.

It’s widely accepted that editorial placements are considerably more effective than advertising. Not only is editorial more credible, it is also more informative and the content more likely to be retained by the intended audience. Moreover, the Relate approach to editorial development and placement incurs a fraction the cost of equivalent space in advertising.

Put simply, a strategic editorial campaign is a viable complement to an advertising plan, and can help make the most efficient use of an established marketing budget.